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Palmeral of Elche

Date: February-March 2025
Course: Branding & Identity
Overseen by Becca Leffell Koren

Scope: Branding Systems, Logo Design, Research, Typography, Poster Design

Programs Used: Adobe Illustrator, InDesign, Photoshop

El Palmeral de Elche is a system of date palm orchards in Elche, Spain. Palm Groves, a typical component of North African landscape, arrived in the Iberian Peninsula in the 5th Century with the Romans, but the layout and irrigation was perfected by Islamic occupation in the 10th century.

Several different concepts were proposed for this brand, including a focus on palm trees, exploring Moorish Architecture, and looking into Spanish design. Ultimately, I applied elements of Spanish tile into my wordmark, creating a ornamental and elegant logo for the site. I then continued to incorporate ideas of Spanish tile into my business cards and posters, including repetition, rotation, and ornamentation.

Contact Me!

About the ArtistEmail: sophieleong0107@gmail.com
LinkedIn: www.linkedin.com/in/sophie-yuen-yin-leong-5f2t6s