Course: Branding & Identity
Overseen by Becca Leffell Koren
Scope: Branding Systems, Logo Design, Research, Typography, Poster Design
Programs Used: Adobe Illustrator, InDesign, Photoshop
Several different concepts were proposed for this brand, including a focus on palm trees, exploring Moorish Architecture, and looking into Spanish design. Ultimately, I applied elements of Spanish tile into my wordmark, creating a ornamental and elegant logo for the site. I then continued to incorporate ideas of Spanish tile into my business cards and posters, including repetition, rotation, and ornamentation.
We were tasked with creating 3 different directions for our site. Through research and multiple iterations, I developed these three concepts:
Concept 1: Based on playfulness of palm trees with visual language from Arabic type
Concept 2:
Based on Moorish (Muslim) Architecture, specifically the arches
Concept 3: Based on design and ornaments of Spanish Tiles
Refinement + Color
After deciding on my Spanish Tile concept, I continued to refined the workmark to improve legibility and scalability. Additionally, I began applying color to determine the color palette of the brand.
After deciding on my Spanish Tile concept, I continued to refined the workmark to improve legibility and scalability. Additionally, I began applying color to determine the color palette of the brand.
Application
Once I settled on my final wordmark, I began applying the wordmark and design system to various collateral, including square business cards and posters advertising a popular even in Elche.
Contact Me!
LinkedIn: www.linkedin.com/in/sophie-yuen-yin-leong-5f2t6s